Sustainability & Ethics
Aqua Blu where sustainability meets style in the most innovative ways. At Aqua Blu, we’re not just about fashion; we’re about making a positive impact on the world around us. Our commitment to sustainability runs deep, and it’s evident in every aspect of our brand.
One of our proudest achievements is our approach to water waste reduction. Each year, we’ve successfully reduced our water waste by an impressive 30%, setting a new standard for eco-conscious fashion. By implementing advanced technologies and sustainable practices, we’re leading the way towards a greener, more responsible industry.
But our commitment doesn’t stop there, for nearly a decade we print our fabrics using only natural dyes, ensuring that every garment is not only beautiful but also environmentally friendly. What’s more, our dedication to sustainability extends to the very fibres of our fabrics. With a high 60hour colour fastness achieved in all our fabrics, to ensure longevity without compromising on style.
When it comes to durability, we’re second to none. Our fabrics boast an impressive 48 hours of chlorine resistance, surpassing industry standards and ensuring that your garments stay pristine. How do we achieve this? By using the highest needle count in the industry. While others may settle for 12-18 needles in their circular knit, we push the boundaries with 77 needles, resulting in a tighter weave that not only dries quickly but also allows dyes to penetrate deeper into the fibres, creating vibrant, long-lasting colours. Our commitment to innovation is where we shine. We print using only the finest Japanese inks on a state-of-the-art 14-inkjet printer, resulting in prints that are not only vibrant but also incredibly detailed.
