Brand Story

Our Inception

Our Inspiration

Our Values

Fabric, craftsmanship, and sophistication paired with a bold approach have attained a cult following for the brand. The label has stayed true to the concept of balancing style and substance without compromise. With that in mind, Today, Creative Director, Kristian Chase, brings his unique vision to the label to continue the brand’s vision globally. Inspired by the world but Australian at heart, the message is simple:
“Look as confident as you feel.”


As industry experts in the swimwear market we pride ourselves on providing swimwear of exceptional quality. Our team have a thorough and synthesised understanding of the industry, from manufacturing, design and fabrics to sales on a wholesale and retail level. We pride ourselves in delivering products that are a cut above the rest. This promise has been one of our many unquestionable traits over the last 30+ years in the swimwear industry.