The BRAND
Aqua Blu Australia been an Australian Swim and Resort wear icon for over two decades. Leading the way in Australia fashion, Aqua Blu is unmistakably bold, yet incredibly chic. Fabric, craftsmanship, and sophistication paired with a bold approach have attained a cult following for the brand. The label has stayed true to the concept of balancing style and substance without compromise.
Creative Director, Kristian Chase brings his unique vision to the label to continue the brand's vision globally. Inspired by the world but Australia at hear, the message is simple:
"Look as confident as you feel."
- Aqua Blu
Creative director
Kristian Chase took the reins as Creative Director in 2013. New York-born and grew up between London, Paris and New York, with a career spanning over a decade in high fashion and luxury brands. He brings couture and a bold approach to summer fashion. Kristian embodies fashion, luxury and above all, a distinct sense of style.
His prestige design pedigree comes from working in the ateliers of Dior, Hermes, Louis Vuitton, Chanel and luxury retailer David Jones along with LVMH. He brings a very hands-on approach to his designs. His couture background has made Aqua Blu an icon for creating fabric, statement prints, and merging old and new techniques to produce collections that focus on craftsmanship, sustainability, and above all being a trendsetter.
In his short reign, Kristian has created some of the most iconic shapes and prints that have made Aqua Blu an Australian and International name. His creativity and passion for innovation show how mastering the art of bringing concepts to life has seen Aqua Blu become an Australian Icon.
"I design for a person who isn't just noticed, but is remembered"
- Kristian Chase
Our Values
Staying true to it's DNA, Aqua Blu has always been directional, paving its own way. A pioneer in fashion, Aqua Blu is passionate about pushing the envelope, providing a product that will elevate any wardrobe. Luxury is a statement of mind, a lifestyle, and reflection of the craftsmanship that is dedicated in each and every design. The artisanal fabrics and trims, printing techniques, and craftsmanship take our designs to the next level. Attention to detail in every aspect the design process is our commitment and promise to the consumer that we are providing a product that is not only a long term investment, but a staple in any wardrobe.
HOW WE ARE DIFFERENT
Aqua Blu's core pillars focus on dedication to the planet, creativity, education, and product. Choosing to only align with suppliers who are working at reducing their impact on the world means we have more oversight in every step of the design and manufacturing process. We are devoted to educating our consumers on the product that we offer, from the processes that go into designing each range, to styling tips for each and every product. The commitment to our designs mean we are never satisfied, perfecting our designs every season. Creativity's the core of our label, pledging to consistently push the bounds in fashion, pushing people to dive into embracing the idea of standing out.