BRAND STORY

Aqua Blu stands as an Australian icon in swimwear and ready-to-wear, boasting a legacy spanning over two decades. Proudly designed and styled in Australia, our brand embodies a global perspective, resonating with individuals worldwide who seek luxury, quality, innovation and above all beautifully crafted pieces in their wardrobe choices.

A Story Of Timeless Allure

Our brand is synonymous with boldness and originality, carving out its unique path in the world of fashion. As pioneers, we thrive on pushing boundaries and setting new trends, ensuring that every Aqua Blu piece is a testament to our timeless chic spirit. Our designs are not merely garments but statements, elevating any wardrobe with a touch of sophistication and panache.

For Aqua Blu, luxury transcends mere material possessions; it is a statement of mindset and lifestyle. We take pride in our dedication to excellence, reflected in every facet of our creations. From artisanal fabrics and trims to innovative printing techniques, each design undergoes a meticulous process that culminates in unparalleled craftsmanship. Attention to detail is not just a virtue but a promise to our consumers that every Aqua Blu piece is not only an investment but a timeless staple in any wardrobe.

In a world where fashion is constantly evolving, Aqua Blu remains a beacon of unwavering quality, style, and innovation. Our commitment to pushing boundaries and redefining luxury ensures that each Aqua Blu creation is not just a garment but an embodiment of sophistication and elegance. Welcome to the world of Aqua Blu, where every piece tells a story of craftsmanship, passion, and timeless allure.



Creative Director

Kristian Chase took the reins as Creative Director in 2013. New York-born and grew up between London, Paris and New York, with a career spanning over a decade in high fashion and luxury brands. He brings couture and a bold approach to summer fashion. Kristian embodies fashion, luxury and above all, a distinct sense of style.



His prestige design pedigree comes from working in the ateliers of Dior, Hermes, Louis Vuitton, Chanel and luxury retailer David Jones along with LVMH. He brings a very hands-on approach to his designs. His couture background has made Aqua Blu an icon for creating fabric, statement prints, and merging old and new techniques to produce collections that focus on craftsmanship, sustainability, and above all being a trendsetter.



In his short reign, Kristian has created some of the most iconic shapes and prints that have made Aqua Blu an Australian and International name. His creativity and passion for innovation show how mastering the art of bringing concepts to life has seen Aqua Blu become an Australian Icon.



"I design for a person who isn't just noticed, but is remembered"
- Kristian Chase